The Master in Advanced Design (MADA) lasts one year and a half, and is open to those who hold a bachelor’s degree and have a passion for learning to create and capture value through design.
The Master in Advanced Design (MADA) is a program aimed at professionals from different disciplines who seek to develop skills and competencies to solve complex problems through Design. It seeks to provide its students with tools that allow them to carry out projects autonomously, with innovative solutions, an entrepreneurial vision centered on people. It builds new skills on traditional design processes, emphasizing on how to bring solutions to market and sustain them over time. The program responds to the current needs of organizations, companies and human groups, to link design processes with the needs, product management, services and user experiences. It seeks to cover the entire life cycle, from the conception, strategy, development, marketing, experience of use and added value with Design.
It is aimed at national and foreign graduates in the areas related to the development of products and services: designers, architects, engineers, economists, artists, sociologists, psychologists, journalists, publicists, professors, among others. As an academic program, the MADA has 3 differentiating characteristics: The multidisciplinary environment in which it develops, given by the diversity of the professional origin of its students and the complexity of the proposed challenges. The practical approach, which seeks to provide tools and design methods to carry out strategies and actions, with verifiable results.
The ability to complete feasible and sustainable projects over time.
With a duration of 3 academic semesters, MADA provides a multidisciplinary environment to detect real needs and design specific solutions to high complexity problems.
MADA UC has a curricular structure of 12 courses distributed over 3 semesters (plus an optional semester, in the case of requiring more time for the graduation project).
- Six Minimum Courses (65 credits),
- Ten bimonthly deepening Electives (50 credits)
- A Graduate Project (40 credits).
The courses are taught in two semesters of 5 months each:
- The first from March to July.
- The second from August to December.