Motochi 1970-1975: Strategy of ideological opposition in the use and production of a motorcycle

Motorcycle was an industrial product closely interconnected with politics for Chile’s modernization. This article discusses Motochi’s design innovation, strategies in its production and use, and its social function. It maintains that daily use or disuse of the product revealed the impact of changing political ideology, and demonstrates that the industrial model for substitution of importations while with low technological standards was once an effective tool to safeguard the interests of a developing country like Chile.

  • Año de publicación: 2010
  • Idioma disponible: inglés
  • Fuente: New Architecture, no. 129 (2010): 32-44
  • Autor(es):