How to hold on to readers
Let’s admit it: Most readers don’t really love newspapers. They are fickle, fussy and hurried-they want the news, but they want to be “done” with readings as soon as possible to move on to work, play or rest. Dan Barry, author of the New York Times “This Land” and “About New York” columns and a former city reporter, tell his journalism students that “readers are looking for a reason to bail”. A long and boring story, an obvious photo or a complicated graphic and they’re out. What do we do to keep them? Research shows visuals are our best chance to attract readers to newspapers and hold them for longer than they expect. Consider this 11 ideas to use visual hooks effectively.